Labels:text | screenshot | display | software | operating system | number | computer icon OCR: A Data Mining Exercise Segmenting a marketinto thathast fueranvo oustomier groups ise common guai and a statistical application called CHAID (Chi-square Automatic; Imigration Derectorhis a key tool to accompolst that obal, a vaskeriwould's Ise CHAID to review the results of a direct marketing campaign for savings. accounts to plan the next campaign" While the overall response rate wie's, it's a campaign target di at renters with myold farmni income but no savings; account wollld ichlove ? 15% response raid (perte diage of respondents 7% Own Home? 15% 5% Family Income Morgane? HIA 9% 13% 24% 4% 18% Savings Acci? 16% 45%
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